{"id":6687,"date":"2009-10-18T17:51:16","date_gmt":"2009-10-18T14:51:16","guid":{"rendered":"http:\/\/morphocode.com\/design\/universalni-printsipi-na-dizajn\/"},"modified":"2009-10-18T17:51:16","modified_gmt":"2009-10-18T14:51:16","slug":"universalni-printsipi-na-dizajn","status":"publish","type":"post","link":"https:\/\/morphocode.com\/bg\/universalni-printsipi-na-dizajn\/","title":{"rendered":"&#8220;\u0423\u043d\u0438\u0432\u0435\u0440\u0441\u0430\u043b\u043d\u0438 \u043f\u0440\u0438\u043d\u0446\u0438\u043f\u0438 \u043d\u0430 \u0434\u0438\u0437\u0430\u0439\u043d&#8221;"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1889\" title=\"unversal principles of design - cover\" src=\"http:\/\/morphocode.com\/wp-content\/uploads\/2009\/10\/unversalprinciplesofdesign-cover-500.jpg\" alt=\"unversal principles of design - cover\" width=\"500\" height=\"375\" \/><\/p>\n<p><a href=\"http:\/\/www.amazon.com\/gp\/product\/1592530079?ie=UTF8&amp;tag=morpharchi-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=1592530079\">&#8220;\u0423\u043d\u0438\u0432\u0435\u0440\u0441\u0430\u043b\u043d\u0438 \u043f\u0440\u0438\u043d\u0446\u0438\u043f\u0438 \u043d\u0430 \u0434\u0438\u0437\u0430\u0439\u043d&#8221;<\/a><img loading=\"lazy\" decoding=\"async\" style=\"border:none !important; margin:0px !important;\" src=\"http:\/\/www.assoc-amazon.com\/e\/ir?t=morpharchi-20&amp;l=as2&amp;o=1&amp;a=1592530079\" border=\"0\" alt=\"\" width=\"1\" height=\"1\" \/> \u0435 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u0430 \u043a\u043d\u0438\u0433\u0430, \u043a\u043e\u044f\u0442\u043e \u043f\u0440\u0430\u0432\u0438 \u043e\u043f\u0438\u0442 \u0434\u0430 \u0441\u044a\u0431\u0435\u0440\u0435 &#8220;\u0438\u043d\u0442\u0435\u0440-\u0434\u0438\u0441\u0446\u0438\u043f\u043b\u0438\u043d\u0430\u0440\u043d\u043e \u043f\u043e\u0437\u043d\u0430\u043d\u0438\u0435 \u0437\u0430 \u0434\u0438\u0437\u0430\u0439\u043d\u0430&#8221;. \u041d\u0435\u0439\u043d\u0438\u0442\u0435 \u0430\u0432\u0442\u043e\u0440\u0438 \u0444\u043e\u0440\u043c\u0443\u043b\u0438\u0440\u0430\u0442 100 &#8220;\u043f\u0440\u0438\u043d\u0446\u0438\u043f\u0438, \u0437\u0430\u043a\u043e\u043d\u0438, \u043d\u0430\u0441\u043e\u043a\u0438 \u0438 \u0447\u043e\u0432\u0435\u0448\u043a\u0438 \u0441\u043a\u043b\u043e\u043d\u043d\u043e\u0441\u0442\u0438&#8230;<\/p>\n<p>\u041f\u043e\u0434\u0431\u0440\u0430\u0445\u043c\u0435 \u043d\u044f\u043a\u043e\u043b\u043a\u043e \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u0438 \u043f\u0440\u0438\u043c\u0435\u0440\u0430:<\/p>\n<h3 class=\"widgetTitle\" style=\"color: #000\">\u0411\u0440\u044a\u0441\u043d\u0430\u0447\u044a\u0442 \u043d\u0430 Ockham<\/h3>\n<p>\u041f\u0440\u0438 \u0438\u0437\u0431\u043e\u0440 \u043c\u0435\u0436\u0434\u0443 \u0444\u0443\u043d\u043a\u0446\u0438\u043e\u043d\u0430\u043b\u043d\u043e \u0435\u043a\u0432\u0438\u0432\u0430\u043b\u0435\u043d\u0442\u043d\u0438 \u0434\u0438\u0437\u0430\u0439\u043d\u0438, \u0442\u0440\u044f\u0431\u0432\u0430 \u0434\u0430 \u0441\u0435 \u0438\u0437\u0431\u0435\u0440\u0435 \u043f\u043e-\u043f\u0440\u043e\u0441\u0442\u0438\u044f\u0442 &#8211; \u043f\u0440\u043e\u0441\u0442\u043e\u0442\u0430\u0442\u0430 \u0435 \u043f\u0440\u0435\u0434\u043f\u043e\u0447\u0438\u0442\u0430\u043d\u0430 \u043f\u0440\u0435\u0434 \u0441\u043b\u043e\u0436\u043d\u043e\u0441\u0442\u0442\u0430.<\/p>\n<figure id=\"attachment_1906\" aria-describedby=\"caption-attachment-1906\" style=\"width: 500px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1906\" title=\"The Taburet M\" src=\"http:\/\/morphocode.com\/wp-content\/uploads\/2009\/10\/ockhamriazor-taburet.jpg\" alt=\"ockham's razor\" width=\"500\" height=\"499\" srcset=\"https:\/\/morphocode.com\/wp-content\/uploads\/2009\/10\/ockhamriazor-taburet.jpg 500w, https:\/\/morphocode.com\/wp-content\/uploads\/2009\/10\/ockhamriazor-taburet-90x90.jpg 90w, https:\/\/morphocode.com\/wp-content\/uploads\/2009\/10\/ockhamriazor-taburet-150x150.jpg 150w, https:\/\/morphocode.com\/wp-content\/uploads\/2009\/10\/ockhamriazor-taburet-300x300.jpg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><figcaption id=\"caption-attachment-1906\" class=\"wp-caption-text\">\u0421\u0442\u043e\u043b\u044a\u0442 &quot;Taburet M&quot; \u0435 \u0438\u0437\u0433\u0440\u0430\u0434\u0435\u043d \u043e\u0442 \u0435\u0434\u0438\u043d \u0435\u0434\u0438\u043d\u0441\u0442\u0432\u0435\u043d \u043b\u0438\u0441\u0442 \u0444\u043e\u0440\u043c\u0443\u0432\u0430\u043d\u043e \u0434\u044a\u0440\u0432\u043e<\/figcaption><\/figure>\n<h3 class=\"widgetTitle\" style=\"color: #000\">\u041f\u0440\u0430\u0432\u0438\u043b\u043e\u0442\u043e 80\/20<\/h3>\n<p>\u0421\u044a\u0449\u043d\u043e\u0441\u0442\u0442\u0430 \u043d\u0430 \u0435\u0434\u043d\u0430 \u0441\u0438\u0441\u0442\u0435\u043c\u0430 \u0435 \u0440\u0435\u0437\u0443\u043b\u0442\u0430\u0442 \u043e\u0442 \u043c\u0430\u043b\u044a\u043a \u0431\u0440\u043e\u0439 \u043f\u0440\u043e\u043c\u0435\u043d\u043b\u0438\u0432\u0438:<\/p>\n<ul>\n<li>80 \u043f\u0440\u043e\u0446\u0435\u043d\u0442\u0430 \u043e\u0442 \u0433\u0440\u0430\u0434\u0441\u043a\u0438\u044f \u0442\u0440\u0430\u0444\u0438\u043a \u0435 \u0441\u044a\u0441\u0440\u0435\u0434\u043e\u0442\u043e\u0447\u0435\u043d \u0432\u044a\u0440\u0445\u0443 20 \u043f\u0440\u043e\u0446\u0435\u043d\u0442\u0430 \u043e\u0442 \u0433\u0440\u0430\u0434\u0441\u043a\u0438\u0442\u0435 \u043f\u044a\u0442\u0438\u0449\u0430<\/li>\n<li>80 \u043f\u0440\u043e\u0446\u0435\u043d\u0442\u0430 \u043e\u0442 \u0434\u043e\u0445\u043e\u0434\u0438\u0442\u0435 \u043d\u0430 \u0435\u0434\u043d\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u0438\u0434\u0432\u0430\u0442 \u043e\u0442 20 \u043f\u0440\u043e\u0446\u0435\u043d\u0442\u0430 \u043e\u0442 \u043d\u0435\u0439\u043d\u0438\u0442\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438<\/li>\n<li>80 \u043f\u0440\u043e\u0446\u0435\u043d\u0442\u0430 \u043e\u0442 \u0438\u043d\u043e\u0432\u0430\u0446\u0438\u0438\u0442\u0435 \u0438\u0434\u0432\u0430\u0442 \u043e\u0442 20 \u043f\u0440\u043e\u0446\u0435\u043d\u0442\u0430 \u043e\u0442 \u0445\u043e\u0440\u0430\u0442\u0430<\/li>\n<li>80 \u043f\u0440\u043e\u0446\u0435\u043d\u0442\u0430 \u043e\u0442 \u043f\u0440\u043e\u0433\u0440\u0435\u0441\u0430 \u0438\u0434\u0432\u0430 \u043e\u0442 20 \u043f\u0440\u043e\u0446\u0435\u043d\u0442\u0430 \u043e\u0442 \u0443\u0441\u0438\u043b\u0438\u0435\u0442\u043e<\/li>\n<\/ul>\n<figure id=\"attachment_1973\" aria-describedby=\"caption-attachment-1973\" style=\"width: 498px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1973\" title=\"autocad2010gui\" src=\"http:\/\/morphocode.com\/wp-content\/uploads\/2009\/10\/autocad2010gui.png\" alt=\"autocad2010gui\" width=\"498\" height=\"355\" \/><figcaption id=\"caption-attachment-1973\" class=\"wp-caption-text\">\u0412 \u0433\u0440\u0430\u0444\u0438\u0447\u043d\u0438\u0442\u0435 \u0438\u043d\u0442\u0435\u0440\u0444\u0435\u0439\u0441\u0438, 80% \u043e\u0442 \u043a\u043e\u043c\u0430\u043d\u0434\u0438\u0442\u0435 \u0441\u0430 &quot;\u0441\u043a\u0440\u0438\u0442\u0438&quot; \u0432 \u043f\u0430\u0434\u0430\u0449\u0438 \u043c\u0435\u043d\u044e\u0442\u0430, \u043d\u0430\u0439-\u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u043d\u0438\u0442\u0435 20% \u0441\u0430 \u0438\u0437\u043d\u0435\u0441\u0435\u043d\u0438 &quot;\u043d\u0430\u0432\u044a\u043d&quot; \u043a\u0430\u0442\u043e \u043b\u0435\u043d\u0442\u0438 \u0441 \u0431\u0443\u0442\u043e\u043d\u0438<\/figcaption><\/figure>\n<h3 class=\"widgetTitle\" style=\"color: #000\">\u0413\u043b\u0435\u0434\u043a\u0430-\u0423\u0431\u0435\u0436\u0438\u0449\u0435<\/h3>\n<p>\u0425\u043e\u0440\u0430\u0442\u0430 \u043f\u0440\u0435\u0434\u043f\u043e\u0447\u0438\u0442\u0430\u0442 \u043e\u0431\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0430, \u0432 \u043a\u043e\u044f\u0442\u043e \u043c\u043e\u0433\u0430\u0442 \u043b\u0435\u0441\u043d\u043e \u0434\u0430 \u043d\u0430\u0431\u043b\u044e\u0434\u0430\u0432\u0430\u0442 \u043e\u0431\u043a\u0440\u044a\u0436\u0435\u043d\u0438\u0435\u0442\u043e \u0441\u0438.\u00a0 \u041f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u0441\u0442\u0432\u0430, \u043a\u043e\u0438\u0442\u043e \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0442 \u0435\u0434\u043d\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e \u0433\u043b\u0435\u0434\u043a\u0430 \u0438 &#8220;\u0437\u0430\u0449\u0438\u0442\u0435\u043d\u0438&#8221; \u043a\u044a\u0442\u043e\u0432\u0435\u00a0 \u0441\u0435 \u0432\u044a\u0437\u043f\u0440\u0438\u0435\u043c\u0430\u0442 \u043a\u0430\u0442\u043e \u0431\u0435\u0437\u043e\u043f\u0430\u0441\u043d\u0438 \u0438 \u043f\u0440\u0438\u044f\u0442\u043d\u0438 \u0437\u0430 \u043e\u0431\u0438\u0442\u0430\u0432\u0430\u043d\u0435.\u00a0 \u0412\u0435\u0440\u043e\u044f\u0442\u043d\u043e, \u043e\u0431\u044f\u0441\u043d\u0435\u043d\u0438\u0435\u0442\u043e \u0441\u0435 \u043a\u0440\u0438\u0435 \u0432 \u0435\u0432\u043e\u043b\u044e\u0446\u0438\u044f\u0442\u0430 \u043d\u0430 \u0447\u043e\u0432\u0435\u0448\u043a\u0438\u044f \u0432\u0438\u0434:\u00a0 \u043c\u0435\u0441\u0442\u0430, \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u044f\u0449\u0438 \u0433\u043b\u0435\u0434\u043a\u0430 \u0438 \u043f\u043e\u0434\u0441\u043b\u043e\u043d \u0441\u0430 \u0443\u0432\u0435\u043b\u0438\u0447\u0430\u0432\u0430\u043b\u0438 \u0448\u0430\u043d\u0441\u0430 \u043d\u0430 \u043e\u0446\u0435\u043b\u044f\u0432\u0430\u043d\u0435 \u043d\u0430 \u043d\u044f\u043a\u043e\u0433\u0430\u0448\u043d\u0438\u0442\u0435 \u0445\u043e\u0440\u0430.<br \/>\n<a href=\"http:\/\/morphocode.com\/wp-content\/uploads\/2009\/10\/prospect-refuge1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2122\" title=\"Prospect-Regufe\" src=\"http:\/\/morphocode.com\/wp-content\/uploads\/2009\/10\/prospect-refuge.jpg\" alt=\"Prospect-Regufe\" width=\"500\" height=\"404\" \/><\/a><\/p>\n<h3 class=\"widgetTitle\" style=\"color: #000\">\u0419\u0435\u0440\u0430\u0440\u0445\u0438\u044f \u043e\u0442 \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u043e\u0441\u0442\u0438<\/h3>\n<p>\u0414\u043e\u0431\u0440\u0438\u044f\u0442 \u0434\u0438\u0437\u0430\u0439\u043d \u0435 \u043f\u0440\u0435\u0434\u0438 \u0432\u0441\u0438\u0447\u043a\u043e \u0444\u0443\u043d\u043a\u0446\u0438\u043e\u043d\u0430\u043b\u0435\u043d \u0438 \u043d\u0430\u0434\u0435\u0436\u0434\u0435\u043d.<br \/>\n\u041f\u0438\u0440\u0430\u043c\u0438\u0434\u0430\u0442\u0430 \u043e\u0442 \u0434\u044f\u0441\u043d\u043e \u043f\u043e\u0434\u0440\u0435\u0436\u0434\u0430 \u043f\u043e \u0432\u0430\u0436\u043d\u043e\u0441\u0442 \u043e\u0441\u043d\u043e\u0432\u043d\u0438\u0442\u0435 \u043d\u0443\u0436\u0434\u0438 \u043d\u0430 \u0434\u0438\u0437\u0430\u0439\u043d\u0430:<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1970\" title=\"hierarchy\" src=\"http:\/\/morphocode.com\/wp-content\/uploads\/2009\/10\/hierarchy.png\" alt=\"hierarchy\" width=\"499\" height=\"383\" \/><\/p>\n<p>..\u043e\u0442 \u043b\u044f\u0432\u043e \u0435 <a href=\"http:\/\/en.wikipedia.org\/wiki\/Maslow%27s_hierarchy_of_needs\" target=\"_blank\">\u043f\u0438\u0440\u0430\u043c\u0438\u0434\u0430\u0442\u0430 \u043d\u0430 Maslow<\/a>, \u043a\u043e\u044f\u0442\u043e \u0434\u0435\u0444\u0438\u043d\u0438\u0440\u0430 \u043e\u0441\u043d\u043e\u0432\u043d\u0438\u0442\u0435 \u0447\u043e\u0432\u0435\u0448\u043a\u0438 \u043d\u0443\u0436\u0434\u0438.<\/p>\n<h3 class=\"widgetTitle\" style=\"color: #000\">\u041f\u043e\u0432\u0442\u043e\u0440\u0435\u043d\u0438\u0435<\/h3>\n<p>\u0412 \u043f\u0440\u0438\u0440\u043e\u0434\u0430\u0442\u0430, \u0447\u0440\u0435\u0437 \u043f\u043e\u0432\u0442\u043e\u0440\u0435\u043d\u0438\u0435\u0442\u043e \u043d\u0430 \u043f\u0440\u043e\u0441\u0442\u0438 \u043f\u0440\u0430\u0432\u0438\u043b\u0430 \u0441\u0435 \u043e\u0431\u0440\u0430\u0437\u0443\u0432\u0430\u0442 \u0441\u043b\u043e\u0436\u043d\u0438 \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0438. \u0410\u043d\u0430\u043b\u043e\u0433\u0438\u0447\u043d\u043e, \u0432 \u043f\u0440\u043e\u0446\u0435\u0441\u0430 \u043d\u0430 \u0434\u0438\u0437\u0430\u0439\u043d, \u043a\u0440\u0430\u0439\u043d\u0438\u044f\u0442 \u043f\u0440\u043e\u0434\u0443\u043a\u0442 \u0435 \u0440\u0435\u0437\u0443\u043b\u0442\u0430\u0442 \u043e\u0442 \u043f\u043e\u0432\u0442\u043e\u0440\u0435\u043d\u0438\u0435\u0442\u043e \u043d\u0430 \u043c\u043d\u043e\u0436\u0435\u0441\u0442\u0432\u043e \u0442\u0435\u0441\u0442\u043e\u0432\u0435, \u0438\u0437\u0441\u043b\u0435\u0434\u0432\u0430\u043d\u0438\u044f \u0438 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438.<\/p>\n<figure id=\"attachment_2131\" aria-describedby=\"caption-attachment-2131\" style=\"width: 500px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2131 \" title=\"\u041f\u043e\u0432\u0442\u043e\u0440\u0435\u043d\u0438\u0435\" src=\"http:\/\/morphocode.com\/wp-content\/uploads\/2009\/10\/snowshoes.jpg\" alt=\"\u041f\u043e\u0432\u0442\u043e\u0440\u0435\u043d\u0438\u0435\" width=\"500\" height=\"552\" \/><figcaption id=\"caption-attachment-2131\" class=\"wp-caption-text\">\u041c\u043d\u043e\u0436\u0435\u0441\u0442\u0432\u043e \u043f\u0440\u043e\u0442\u043e\u0442\u0438\u043f\u0438, \u0440\u0435\u0437\u0443\u043b\u0442\u0430\u0442 \u043e\u0442 \u043f\u0440\u043e\u0446\u0435\u0441\u0430 \u043d\u0430 \u0434\u0438\u0437\u0430\u0439\u043d \u043d\u0430 \u043e\u0431\u0443\u0432\u043a\u0438\u0442\u0435 &quot;SnoWalkers&quot;<\/figcaption><\/figure>\n<h3 class=\"widgetTitle\" style=\"color: #000\">\u041f\u0440\u0430\u0432\u0438\u043b\u043e\u0442\u043e \u043d\u0430 \u0442\u0440\u0435\u0442\u0438\u043d\u0438\u0442\u0435<\/h3>\n<p>\u0422\u0435\u0445\u043d\u0438\u043a\u0430 \u043d\u0430 \u043a\u043e\u043c\u043f\u043e\u0437\u0438\u0440\u0430\u043d\u0435, \u043f\u0440\u0438 \u043a\u043e\u044f\u0442\u043e \u0440\u0430\u0431\u043e\u0442\u043d\u0430\u0442\u0430 \u043f\u043b\u043e\u0449 \u0435 \u0440\u0430\u0437\u0434\u0435\u043b\u0435\u043d\u0430 \u043d\u0430 \u0442\u0440\u0438 \u0447\u0430\u0441\u0442\u0438, \u0441\u044a\u0437\u0434\u0430\u0432\u0430\u0439\u043a\u0438 \u0435\u0441\u0442\u0435\u0442\u0438\u0447\u0435\u0441\u043a\u0438 \u043f\u043e\u0437\u0438\u0446\u0438\u0438 \u0437\u0430 \u043e\u0441\u043d\u043e\u0432\u043d\u0438\u0442\u0435 \u0435\u043b\u0435\u043c\u0435\u043d\u0442\u0438 \u043d\u0430 \u0434\u0438\u0437\u0430\u0439\u043d\u0430.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1896\" title=\"rule of thirds\" src=\"http:\/\/morphocode.com\/wp-content\/uploads\/2009\/10\/ruleofthirds.jpg\" alt=\"rule of thirds\" width=\"500\" height=\"375\" \/><\/p>\n<h3 class=\"widgetTitle\" style=\"color: #000\">\u0415\u0444\u0435\u043a\u0442\u044a\u0442 von Restorff<\/h3>\n<p>\u0424\u0435\u043d\u043e\u043c\u0435\u043d \u043d\u0430 \u043f\u0430\u043c\u0435\u0442\u0442\u0430, \u0441\u043f\u043e\u0440\u0435\u0434 \u043a\u043e\u0439\u0442\u043e \u0435 \u043f\u043e-\u0432\u0435\u0440\u043e\u044f\u0442\u043d\u043e \u0434\u0430 \u0437\u0430\u043f\u043e\u043c\u043d\u0438\u043c \u043e\u0441\u0435\u0437\u0430\u0435\u043c\u043e \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u0438 \u043d\u0435\u0449\u0430 \u043e\u0442\u043a\u043e\u043b\u043a\u043e\u0442\u043e \u0447\u0435\u0441\u0442\u043e \u0441\u0440\u0435\u0449\u0430\u043d\u0438 \u043d\u0435\u0449\u0430. \u0422\u043e\u0437\u0438 \u0435\u0444\u0435\u043a\u0442 \u0441\u0435 \u0434\u044a\u043b\u0436\u0438 \u043f\u0440\u0435\u0434\u0438\u043c\u043d\u043e \u043d\u0430 \u043f\u043e\u0432\u0438\u0448\u0435\u043d\u043e\u0442\u043e \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435, \u043f\u0440\u0435\u0434\u0438\u0437\u0432\u0438\u043a\u0430\u043d\u043e \u043e\u0442 \u043e\u0442\u043b\u0438\u0447\u0438\u0442\u0435\u043b\u043d\u0438 \u043f\u0440\u0435\u0434\u043c\u0435\u0442\u0438 \u0432 \u0434\u0430\u0434\u0435\u043d\u0430 \u0440\u0435\u0434\u0438\u0446\u0430(\u0441\u043f\u0438\u0441\u044a\u043a \u043e\u0442 \u0434\u0443\u043c\u0438, \u043e\u0431\u0435\u043a\u0442\u0438, \u043f\u043e\u0440\u0435\u0434\u0438\u0446\u0430 \u043e\u0442 \u0441\u044a\u0431\u0438\u0442\u0438\u044f, \u0438\u043c\u0435\u043d\u0430 \u0438 \u043b\u0438\u0446\u0430 \u043d\u0430 \u0445\u043e\u0440\u0430)<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1895\" title=\"von restorff effect\" src=\"http:\/\/morphocode.com\/wp-content\/uploads\/2009\/10\/vonrestorffeffect.jpg\" alt=\"von restorff effect\" width=\"500\" height=\"352\" \/><\/p>\n<p>\u041e\u0449\u0435 \u0437\u0430 \u043f\u0440\u0438\u043d\u0446\u0438\u043f\u0438\u0442\u0435 \u0432 \u0434\u0438\u0437\u0430\u0439\u043d\u0430 \u0438 \u0430\u0440\u0445\u0438\u0442\u0435\u043a\u0442\u0443\u0440\u0430\u0442\u0430 \u043c\u043e\u0436\u0435 \u0434\u0430 \u043f\u0440\u043e\u0447\u0435\u0442\u0435\u0442\u0435 \u0432 \u0430\u0440\u0445\u0438\u0432\u0430:<\/p>\n<ul>\n<li><a href=\"http:\/\/morphocode.com\/2008\/05\/01\/graphic-design\/\">20 \u043f\u0440\u0430\u0432\u0438\u043b\u0430 \u0432 \u0433\u0440\u0430\u0444\u0438\u0447\u043d\u0438\u044f \u0434\u0438\u0437\u0430\u0439\u043d\u2026\u0438 \u0430\u0440\u0445\u0438\u0442\u0435\u043a\u0442\u0443\u0440\u0430\u0442\u0430<\/a><\/li>\n<li><a href=\"http:\/\/morphocode.com\/2009\/09\/17\/graphic-identity-and-architecture\/\">\u0413\u0440\u0430\u0444\u0438\u0447\u043d\u0430 \u0438\u0434\u0435\u043d\u0442\u0438\u0447\u043d\u043e\u0441\u0442 + \u0430\u0440\u0445\u0438\u0442\u0435\u043a\u0442\u0443\u0440\u0430<\/a><\/li>\n<\/ul>\n<p><script type=\"text\/javascript\"><!--\nsvejo_url='http:\/\/morphocode.com\/2009\/10\/18\/universal-principles-of-design\/';\nsvejo_bgcolor='FFFFFF';\nsvejo_skin='compact';\nsvejo_theme='standard';\n\/\/ --><\/script><br \/>\n<script src=\"http:\/\/svejo.net\/javascripts\/svejo_button.js\" type=\"text\/javascript\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;\u0423\u043d\u0438\u0432\u0435\u0440\u0441\u0430\u043b\u043d\u0438 \u043f\u0440\u0438\u043d\u0446\u0438\u043f\u0438 \u043d\u0430 \u0434\u0438\u0437\u0430\u0439\u043d&#8221; \u0435 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u0430 \u043a\u043d\u0438\u0433\u0430, \u043a\u043e\u044f\u0442\u043e \u043f\u0440\u0430\u0432\u0438 \u043e\u043f\u0438\u0442 \u0434\u0430 \u0441\u044a\u0431\u0435\u0440\u0435 &#8220;\u0438\u043d\u0442\u0435\u0440-\u0434\u0438\u0441\u0446\u0438\u043f\u043b\u0438\u043d\u0430\u0440\u043d\u043e \u043f\u043e\u0437\u043d\u0430\u043d\u0438\u0435 \u0437\u0430 \u0434\u0438\u0437\u0430\u0439\u043d\u0430&#8221;. \u041d\u0435\u0439\u043d\u0438\u0442\u0435 \u0430\u0432\u0442\u043e\u0440\u0438 \u0444\u043e\u0440\u043c\u0443\u043b\u0438\u0440\u0430\u0442 100 &#8220;\u043f\u0440\u0438\u043d\u0446\u0438\u043f\u0438, \u0437\u0430\u043a\u043e\u043d\u0438, \u043d\u0430\u0441\u043e\u043a\u0438 \u0438 \u0447\u043e\u0432\u0435\u0448\u043a\u0438 \u0441\u043a\u043b\u043e\u043d\u043d\u043e\u0441\u0442\u0438&#8230; \u041f\u043e\u0434\u0431\u0440\u0430\u0445\u043c\u0435 \u043d\u044f\u043a\u043e\u043b\u043a\u043e \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u0438 \u043f\u0440\u0438\u043c\u0435\u0440\u0430: \u0411\u0440\u044a\u0441\u043d\u0430\u0447\u044a\u0442 \u043d\u0430 Ockham \u041f\u0440\u0438 \u0438\u0437\u0431\u043e\u0440 \u043c\u0435\u0436\u0434\u0443 \u0444\u0443\u043d\u043a\u0446\u0438\u043e\u043d\u0430\u043b\u043d\u043e \u0435\u043a\u0432\u0438\u0432\u0430\u043b\u0435\u043d\u0442\u043d\u0438 \u0434\u0438\u0437\u0430\u0439\u043d\u0438, \u0442\u0440\u044f\u0431\u0432\u0430 \u0434\u0430 \u0441\u0435 \u0438\u0437\u0431\u0435\u0440\u0435 \u043f\u043e-\u043f\u0440\u043e\u0441\u0442\u0438\u044f\u0442 &#8211; \u043f\u0440\u043e\u0441\u0442\u043e\u0442\u0430\u0442\u0430 \u0435 \u043f\u0440\u0435\u0434\u043f\u043e\u0447\u0438\u0442\u0430\u043d\u0430 \u043f\u0440\u0435\u0434 \u0441\u043b\u043e\u0436\u043d\u043e\u0441\u0442\u0442\u0430. \u041f\u0440\u0430\u0432\u0438\u043b\u043e\u0442\u043e 80\/20 \u0421\u044a\u0449\u043d\u043e\u0441\u0442\u0442\u0430 \u043d\u0430 \u0435\u0434\u043d\u0430 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an Architectural Practice working at the Intersection of Design and Technology. Morphocode is led by arch. Greta Dimitrova and arch. Kiril Mandov. We have written one of the first grasshopper add-ons; held lectures in different architectural schools around Europe; exhibited internationally and built an online community that we are proud of. 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