We live in an informational society – transmission is today’s keyword. The amount of visual and verbal trash that we are consuming (or trying not to) is enormous – so you really need to pick on purpose the channel or you risk to end up buying this or that at the “great price of 99,99$!!!”.
What about architectural communication? Is architecture able to communicate?….. It is- when characterized clear, coherent and when it provides informational hierarchy. Architecture actually “speaks” through silent but evocative corporal images directed to the eye. This is a non verbal type of communication although it is as physical as possible since architecture’s role has always been to adapt spatial forms to human needs. Each space is defined by a certain repetition of actions having place in it – if the physical environment isn’t adapted to human needs, it reduces freedom of action and has a direct impact on people’s behavior. In that sense architecture is an active “programmable” language in nowadays social fabric. It provides interconnections some of which so subtle that they become almost imaginary an yet clearly perceivable in our minds………. and in our immediate environment.